Studies have shown, such a countless times that we all have pretty much accepted this as fact, that social media posts with images do so much better than posts without images. And due to the vast opportunities for social media and the fact that the only way to penetrate one specific social media is to invest quite a bit of time on that social media, the ‘experts’ generally tell you to focus on 2 to 3 social medias for a presence.
My personal preferences for social media priority goes as follows: Facebook, Instagram, Pinterest, LinkedIn.
Facebook ranks in top statistics for users and growth. Instagram is drastically larger than all social media when it comes to statistics for engagement, and I’m just starting to get into Instagram more. Pinterest does bring a lot of traffic to your blog, but it’s more of a search engine. Linked In is a very good place for B2B’s.