So around the time I started working on From Dust to Essence, I needed a blog about spirituality and / or adult coloring to help market the book. So I created michellegrewe.com to be Michelle Grewe, Writer, Artist, Spirit, and I posted about spiritual matters while offering free coloring pages.

I chose the rose to be my icon because it was my flower of choice to give to boyfriends (like roses, men are cheaper by the dozen), like it was my signature thing back in the day, and I feel the flower on a ME-LEVEL because cliche soft petals juxtaposed with thorns, but also, the flower of love: the basis of my spiritual approach is that love conquers all. Also, it was easy to draw because I knew there was a chance I’d be drawing it over and over again.

I chose the color pink because I wanted a friendship, compassion, soft look. My target demographic was female, ages 35 to 45. Pink roses sounds good for that.

Then I decided to use watercolor concept because it looks really good with black line drawings that has no other color to it (like a coloring page), and it matches the artistic concept. I felt like people prone to adult coloring would dig the look.

For blog posts, my template was a horizontal picture with a white background, water color splash, and a drawing. I didn’t want to use text so that the image would be more malleable because the blog theme turned featured images into squares and horizontal images depending on its location.

For each blog post, I needed a matching Pinterest Pin. For the most part, the template was to put the title near the picture on top of a watercolor splot. Then at the top, have a category. The signature, I chose to purchase Christianbohemian.com and had it forward to michellegrewe.com for something easier to remember.

But for some A/B Testing, I wanted to do some photograph pins to see if they performed better, and I hid them in the blog posts so that they would show up when people hit the “Pin It” button, but they wouldn’t show up in the blog.

The Pinterest Pin for Free Coloring Pages…

At one point, I teamed up with #1000Speaks for Compassion, and we hosted a 30 Day Blessings Challenge that I later turned into a 15 Day E-Challenge.

And we gave away this…

My primary social media also kept the theme going…

Facebook:

Linked In:

Pinterest:

Then I used this concept offline. Not only do I give away pink roses to networked people, but I also bought pink roses purse, bandanas, sterling silver ring…

So I also had some things printed…

Promotional Cards:

Business Cards:

Letterhead:

Car Decal:

Even my Resume for writing and graphic arts (the bookkeeping and management one is still boring looking):

Then on michellegrewe.me, I advertised my portfolio and freelance services. I wanted to keep the brand alive, but I also received most traffic from my blogginglearn.com blog, so I needed photographs too in order to stick with that brand. So this became my hybrid slider…

 

 

Normally, I’m an aggressive, outspoken person, but I tried to keep my tone soft. Because I was getting involved with #1000Speaks For Compassion, a group of over a thousand bloggers who all decided to write about compassion at the same time, I wanted “Compassion” to really stand out in the brand.

When I think about Compassion, I envision Jesus Christ petting lambs with the gentlest touch one can ever know while speaking soft, encouraging words.

So my normal profanity laced drivel wasn’t really brand-friendly. There were times where I gave up on softening up my language and just let the visuals make people THINK that I am a soft-spoken, compassionate person.

I never fully finished branding myself, but as I re-enter the internet, I am keeping up with the roses just because I already have a head start.